British American Tobacco
2022 - 2025
E-commerce
Rebranding
Design System
UX Audit
SEO
Design of multibrand e-shop batstore.cz, renamed and rebranded later as inpirationstore.cz and design of microsites for gloTM and VELO brands for British American Tobacco.
My role
UX/UI Designer, Graphics Designer
Team
1x UX/UI Designer, 10x Developer, 2x QA, 2x Project Manager, SLA
The Challenge
As part of our collaboration, we created a robust e-commerce solution for BAT, including a comprehensive UX/UI design that includes the inspirationstore.cz e-shop (previously named as batstore.cz), along with a number of branded microsites, such as Myglo CZ, Discoverglo SK, VELO CZ and VELO SK.
Outcome
The key outcome is a succesfull connection of brands (gloTM, VELO and Vuse) with their own brand identity, into a immersive and robust e-shop solution, that supports each of these brands.
On the design journey we had to deal with legal aspects of Czech Republic and Slovakia to support user experience in each of these countries.
Result
Continous development of landing pages for brands microsites and multi-brand e-shop inspirationstore.cz
Website - InspirationStore | MyGlo Microsite | VELO CZ Microsite | VELO SK Microsite
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British American Tobacco
2022 - 2025
E-commerce
Rebranding
Design System
UX Audit
SEO
Design of multibrand e-shop batstore.cz, renamed and rebranded later as inpirationstore.cz and design of microsites for gloTM and VELO brands for British American Tobacco.
My role
UX/UI Designer, Graphics Designer
Team
1x UX/UI Designer, 10x Developer, 2x QA, 2x Project Manager, SLA
The Challenge
As part of our collaboration, we created a robust e-commerce solution for BAT, including a comprehensive UX/UI design that includes the inspirationstore.cz e-shop (previously named as batstore.cz), along with a number of branded microsites, such as Myglo CZ, Discoverglo SK, VELO CZ and VELO SK.
Outcome
The key outcome is a succesfull connection of brands (gloTM, VELO and Vuse) with their own brand identity, into a immersive and robust e-shop solution, that supports each of these brands.
On the design journey we had to deal with legal aspects of Czech Republic and Slovakia to support user experience in each of these countries.
Result
Continous development of landing pages for brands microsites and multi-brand e-shop inspirationstore.cz
Website - InspirationStore | MyGlo Microsite | VELO CZ Microsite | VELO SK Microsite
Back to all projects